This week (Tomorrow Night in fact) the wonderful Kate Tribe and I will be speaking at Social Media Women on Market Research in a Social Media Landscape.
The presentation is designed to help small business and larger businesses who do not currently do market research understand a little bit about how Market Research works, how they are probably already doing it through social media, some tips for doing it better as well as some information on the differences between DIY and working with an MR agency.
These networking events are a fantastic introduction into the social media discussion in Sydney. I always meet great people and learn new things. If this sounds like something you might be interested in attending – you can visit this link for all the details.
Tuesday 10 July 2012
6:00pm – 8:30pm
The Supper Club at the Oxford Hotel,
134 Oxford St, Darlinghurst.
(Enter the Oxford St side of the hotel and walk up the stairs. Metered parking is a few steps away on Bourke St, $1.10 per hour after 6pm)
About the Event
Knowing what your Customer wants is VITAL to business success today & Social Media gives you access to your customers like never before!!
Victoria & Kate will explain the resistance and how traditional market research has evolved to using a range of social media and online technologies.
Victoria Gamble has a background in qualitative research and Kate Tribe has a background in quantitative research.
They use social media in their own independent businesses (Work In Progress and Tribe Research) and research for clients.
They’ve presented on a range of research techniques locally and internationally and are Committee members for the Independent Researchers Group and the Australian Market & Social Research Society.