#MRX Reading List – March – April 2015

And then it was April!  Almost Mid-April…. In this post I’ve pulled together a few of the things I’ve been watching, reading and listening to in the past month or so.  I’d love to know if you’ve seen, read, heard them too and what you thought – or if you have any suggestions on what…

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#AMSRS2012 Conference wrap up

Wow.  Well that was a whirlwind!  AMSRS 2012 – it came, it saw, it conquered.   Here were my top 5 highlights: 1: The Keynotes! Simon Chadwick, Tom De Ruyck, David Bakken and Virtual Lenny Murphy shared their thoughts on the future of the industry.  There is a desire for researchers to become more agile, less…

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The end of the world as we know it

Doom. Gloom. Death. Destruction. “The world as we know it is no longer.”   “We’ll be out of jobs in ten years…  Maybe less.”   Urgh. Depressing. Over it. … And this frustrates me no end.  The market research world is changing / has changed, but let’s look a little wider.  It is not just…

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#MRX Reading List – 28th July

Here I am, tail between my legs, with my long overdue updated reading list for the week (more like month… perhaps more!). There has been lots of great stuff out there in the twittersphere – but I’ve been hamstrung to some extent by mucking up my instapaper on my iPhone, thus losing the ability to…

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Books to Read: Super Sad True Love Story

I am not a book reviewer.  However, I did want to write a short piece about this book for my blog.  This book is not related to research, it is not based in Australia, and it is a work of science fiction.  So for all intents and purposes, this doesn’t look like a book that…

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Apple Ads are just good, aren’t they

I’m sitting here working on a presentation for a tech company. Like in all consumer tech research you do at the moment, when we asked our participants what tech they were excited about, or were looking forward to, a lot of the chatter was about Apple. I am a bit of an Apple fan –…

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#MRX Reading List – 18th April

Another busy week here at WIPQR central – great to meet some new clients and hear from old friends again – we are really getting into the busy part of the year! (Yay!) Again, there have been some great links shared in twitter this week – from some funky infographics (I’m a fan, I just…

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Domesticate 2010

Last Thursday a great morning for me.  I had the pleasure of attending the TNS Australia Press Launch for their 2010 Domesticate study. I’ve been lucky enough to be involved in the Domesticate study for the past two years.  This is one of the most interesting and challenging studies I have the pleasure of working…

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Tell me who I am and where I belong

As we were driving along yesterday I noticed the new Maxibon campaign – advertising the ‘Revolutionary Man-Chew’. This campaign takes ‘maleness’ to new levels – creating new words to enter the lexicon of masculinity – the man-chew, chindominals, or my personal favourite jawceps.   It got me thinking about how the way we speak to…

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