A Qualitative Researcher’s travel kit

There’s a piece of paper that I have kept with me since my first job.  In my early years as a researcher, it was perhaps the most useful piece of paper I had – my list of ‘what to take’ when traveling for focus groups. Looking at it now, some parts are a little out…

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Ads we like

I’m currently studying Strategy Planning at AdSchool.  Homework last week was for everyone to bring in an ad they liked. Not surprisingly, the class brought in some great examples of advertising from around the world, which I thought I would share.  So here are a few of my favourites your enjoyment. Guardian Open Journalism: Three…

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