Wow. Well that was a whirlwind! AMSRS 2012 – it came, it saw, it conquered. Here were my top 5 highlights:
1: The Keynotes!
Simon Chadwick, Tom De Ruyck, David Bakken and Virtual Lenny Murphy shared their thoughts on the future of the industry. There is a desire for researchers to become more agile, less [...]Continue Reading →
Writers block! Analysis paralysis! Do you get it? Do you hate it? How do you overcome it?
I’ve been struggling with analysis paralysis a bit over the past few months. Busy home life has led to a crowded mind – and when my mind is noisy I find it hard to get to that quiet [...]Continue Reading →
In this business we spend A LOT of time in group rooms. Some are great and some are not so great… and there are a number of others sitting in between that. These are the top things I look for in a group room – but I’d be interested in what other people are after: [...]Continue Reading →
In Australia, we’re heading to the end of financial year (June 30). For us Aussie Market Researchers, this period is often one of the most hectic of the year – clients suddenly realise they have budget to spend that they may lose if it isn’t spent, deadlines speed up and with it, all those pesky [...]Continue Reading →
You’re in your first few years as a researcher and you think – those quallies look like they have it pretty good. They travel more than your average quant researcher, they seem to have fun toys to play with (play doh, collages, projective techniques), and sometimes they’re even able to come into work late!
Well, [...]Continue Reading →
Doom. Gloom. Death. Destruction. “The world as we know it is no longer.” “We’ll be out of jobs in ten years… Maybe less.”
… And this frustrates me no end. The market research world is changing / has changed, but let’s look a little wider. It is not just [...]Continue Reading →
As part of my involvement with the Australian Market and Social Research Society (AMSRS), I’ve been asked to present at a university careers day. Now, for me, Market research wasn’t even a blip on my radar when I was university – but I’m looking forward to telling these students all the great things about market [...]Continue Reading →
A couple of weeks ago I travelled to Melbourne over night for focus groups. I would normally bring my laptop with me on these types of trips – I am my only staff member, and work needs to be done when I’m not in the office. What made this trip special was I decided to [...]Continue Reading →
Welcome to WIPQR Talks!
The WIPQR Talks blog aims to encourage researchers to seek, grow, learn and inspire in the practice of consumer qualitative research. It is a place to discuss and reflect on the ever evolving and shifting world qualitative research - sharing how things are done, what I've learnt, what new things are interesting, and what we should be looking to in the future.
My day job is working as a freelance qualitative researcher under the WorkINProgress Qualitative Research banner. WIPQR is a Sydney based freelance qualitative research agency. You can find out more at our website www.wipqr.com.au
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