#MRX Reading List – March – April 2015

And then it was April!  Almost Mid-April…. In this post I’ve pulled together a few of the things I’ve been watching, reading and listening to in the past month or so.  I’d love to know if you’ve seen, read, heard them too and what you thought – or if you have any suggestions on what…

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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#AMSRS2012 Conference wrap up

Wow.  Well that was a whirlwind!  AMSRS 2012 – it came, it saw, it conquered.   Here were my top 5 highlights: 1: The Keynotes! Simon Chadwick, Tom De Ruyck, David Bakken and Virtual Lenny Murphy shared their thoughts on the future of the industry.  There is a desire for researchers to become more agile, less…

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Six tips for phone in-depth interviews

Over the last week (and this week for that matter), I’ve been working on a project involving a large number of phone in-depth interviews.  Now other #mrx bloggers, wiser and more articulate than I, may be able to give instructions on the best theoretical ways to conduct and analyse these interviews, but I thought I…

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Social Media Women #MRX Event

Last Tuesday night I had the pleasure of presenting with Kate Tribe at Sydney’s Social Media Women event.  Social Media Women is a networking group based in Sydney.  They hold fantastic monthly events, with speakers from various industries sharing knowledge on how to work within social media / bring social media into your lives or…

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Group rooms, our home away from home

In this business we spend A LOT of time in group rooms.  Some are great and some are not so great… and there are a number of others sitting in between that.  These are the top things I look for in a  group room – but I’d be interested in what other people are after:…

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So you want to be a qualitative researcher?

You’re in your first few years as a researcher and you think – those quallies look like they have it pretty good.  They travel more than your average quant researcher, they seem to have fun toys to play with (play doh, collages, projective techniques), and sometimes they’re even able to come into work late! Well,…

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Research. Helping you to avoid being one of ‘those’ people

Have you ever found yourself reading a book where the author has summed things up so succinctly, so accurately and with so much pizzazz, that you find yourself nodding and agreeing out loud? … people have been looking at me very funny on public transport this week due to my constant agreement with John Steel’s, Truth,…

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2012 QRCA Global Outreach Scholarships Open

I was lucky enough to receive this scholarship in 2011, and I can’t speak highly enough of the experience.   This is a fantastic opportunity for any qualitative researcher and I strongly recommend you apply.  I’m more than happy to chat to anyone who has questions about the application process or QRCA. – Victoria The Qualitative Research Consultants Association,…

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A moderators new best friend

I had a great time in the US, learnt so much that I’m pretty much overwhelmed and don’t know where to start when it comes to sharing it all.  So, I thought I would start with my new toy… the Livescribe pen…   Where do I start?  This pen is so clever, I can’t believe…

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