In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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So you want to be a qualitative researcher?

You’re in your first few years as a researcher and you think – those quallies look like they have it pretty good.  They travel more than your average quant researcher, they seem to have fun toys to play with (play doh, collages, projective techniques), and sometimes they’re even able to come into work late! Well,…

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A Qualitative Researcher’s travel kit

There’s a piece of paper that I have kept with me since my first job.  In my early years as a researcher, it was perhaps the most useful piece of paper I had – my list of ‘what to take’ when traveling for focus groups. Looking at it now, some parts are a little out…

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Help! I’m making a video!

Last week, I spent an exciting week learning how to use Sony Vegas.  Sony Vegas is video editing software, which I was using to edit footage of in-depth interviews I’d done a couple of weeks before. It’s been a while since I’ve done video outputs, but I’ve always found them fraught with disaster.  They are a real…

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#MRX Reading List – 28th July

Here I am, tail between my legs, with my long overdue updated reading list for the week (more like month… perhaps more!). There has been lots of great stuff out there in the twittersphere – but I’ve been hamstrung to some extent by mucking up my instapaper on my iPhone, thus losing the ability to…

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AMSRS NSW Children’s Research Seminar

I’ve been on the AMSRS NSW committee for just about a year now.  I’m really enjoying my involvement in the committee; it gives me the opportunity to ‘give back’ to the industry, as well as meet new people, hear about all the cool new things that are around the corner and be involved in shaping…

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