Research By Design

I’ve been really interested recently in the divergence of two fields that are very similar – ‘market research’ and ‘user or design’ research. To be honest, this has all taken me by surprise.  In about 2005, I sat through a presentation by a UX company.  It was horrible.  It was on the usability of a…

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Using Qualitative Researchers to Build Empathy in Design

No matter the model of innovation you use, whether you call it design thinking, human-centered design or service design (or Norman) – whenever you start on the journey, you’ll start by building consumer or customer empathy. And we researchers know a thing or two about that. There’s seems to be a big disconnect between the…

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In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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Why are they ‘Traditional’ Focus Groups?

I’ve been doing a bit of reading lately – catching up with some Wendy Gordon, the blogs and also reading the sites of different agencies around the globe (what can I say, I’m a curious person – I own my ‘stickybeak’ tendencies). I’ve been pondering the way that many of us describe focus groups.  On…

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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Social Media Women #MRX Event

Last Tuesday night I had the pleasure of presenting with Kate Tribe at Sydney’s Social Media Women event.  Social Media Women is a networking group based in Sydney.  They hold fantastic monthly events, with speakers from various industries sharing knowledge on how to work within social media / bring social media into your lives or…

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So you want to be a qualitative researcher?

You’re in your first few years as a researcher and you think – those quallies look like they have it pretty good.  They travel more than your average quant researcher, they seem to have fun toys to play with (play doh, collages, projective techniques), and sometimes they’re even able to come into work late! Well,…

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Curiouser & Curiouser: More on our paper for #AMSRS 2011 Conference

Over the past month or so, Jo Farquhar over at TNS Sydney and I have been putting the final touches on our paper and presentation on Online Qualitative Research for the AMSRS Curiouser & Curiouser Conference in September.  In the paper we’ve looked to provide some practical information around the ‘How to’s’ of Online Qual and what…

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AMSRS NSW Children’s Research Seminar

I’ve been on the AMSRS NSW committee for just about a year now.  I’m really enjoying my involvement in the committee; it gives me the opportunity to ‘give back’ to the industry, as well as meet new people, hear about all the cool new things that are around the corner and be involved in shaping…

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