Research By Design

I’ve been really interested recently in the divergence of two fields that are very similar – ‘market research’ and ‘user or design’ research. To be honest, this has all taken me by surprise.  In about 2005, I sat through a presentation by a UX company.  It was horrible.  It was on the usability of a…

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Why are they ‘Traditional’ Focus Groups?

I’ve been doing a bit of reading lately – catching up with some Wendy Gordon, the blogs and also reading the sites of different agencies around the globe (what can I say, I’m a curious person – I own my ‘stickybeak’ tendencies). I’ve been pondering the way that many of us describe focus groups.  On…

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Working the room: Making the room set up work for you

“You can always tell a qualitative researcher, by the fact they reorganise the room as soon as they go in there” So the other night I went to do groups and I was faced with this…   Now, there are different schools of thought and different personal preferences on how we like to have our…

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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Social Media Women #MRX Event

Last Tuesday night I had the pleasure of presenting with Kate Tribe at Sydney’s Social Media Women event.  Social Media Women is a networking group based in Sydney.  They hold fantastic monthly events, with speakers from various industries sharing knowledge on how to work within social media / bring social media into your lives or…

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Curiouser & Curiouser: More on our paper for #AMSRS 2011 Conference

Over the past month or so, Jo Farquhar over at TNS Sydney and I have been putting the final touches on our paper and presentation on Online Qualitative Research for the AMSRS Curiouser & Curiouser Conference in September.  In the paper we’ve looked to provide some practical information around the ‘How to’s’ of Online Qual and what…

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#MRX Reading List – 28th July

Here I am, tail between my legs, with my long overdue updated reading list for the week (more like month… perhaps more!). There has been lots of great stuff out there in the twittersphere – but I’ve been hamstrung to some extent by mucking up my instapaper on my iPhone, thus losing the ability to…

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AMSRS NSW Children’s Research Seminar

I’ve been on the AMSRS NSW committee for just about a year now.  I’m really enjoying my involvement in the committee; it gives me the opportunity to ‘give back’ to the industry, as well as meet new people, hear about all the cool new things that are around the corner and be involved in shaping…

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#MRX Reading List – 18th April

Another busy week here at WIPQR central – great to meet some new clients and hear from old friends again – we are really getting into the busy part of the year! (Yay!) Again, there have been some great links shared in twitter this week – from some funky infographics (I’m a fan, I just…

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