New Beginnings

So, it’s 2015. The keen observer may note that my last blog post was from 2013.  I find it better not to dwell on these little details. I’ve been largely absent from blogging and tweeting and specifically MRX blogging and tweeting in the past couple of years, but 2015 will see me coming back to…

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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Welcome to 2013!

Dusting off the keyboard today and convincing my computer that today is indeed the first day back at work for 2013! Q3 & Q4 of 2012 seemed to rush past me at light speed.  It is fantastic to be busy and I’ve been honored to work with some great clients – both old and new…

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Privacy: Extinction or Evolution

Lateline presenter Emma Alberici plucked her out of the AMSRS conference crowd and put her on the spot when privacy issues came to the forefront of debate and she tweeted the following:       Here Victoria Gamble expands on ‘that tweet’.   I’m not a rule breaker. If there’s a rule, I like to follow it. If…

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#AMSRS2012 Conference wrap up

Wow.  Well that was a whirlwind!  AMSRS 2012 – it came, it saw, it conquered.   Here were my top 5 highlights: 1: The Keynotes! Simon Chadwick, Tom De Ruyck, David Bakken and Virtual Lenny Murphy shared their thoughts on the future of the industry.  There is a desire for researchers to become more agile, less…

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Stay-at-home Researcher – What I can’t live without

Are you a Stay At Home Researcher?  As I made my coffee this morning, I pondered the things that were really necessary for me to get through my day.  I thought I’d jot them down. 1. A really good alarm clock Coz their ain’t no boss wondering where you are if you don’t show up…

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Albert Einstein. The Pin Up Boy of Market Research

I think every industry needs a pin-up boy – and I think Market Researchers (like many others) – would probably like to claim Albert Einstein as their own. No, we’re not out there inventing the theory of relativity.  But, by golly, we like quoting his quotes to support everything we do! So here are a collection of Einstein…

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Social Media Women #MRX Event

Last Tuesday night I had the pleasure of presenting with Kate Tribe at Sydney’s Social Media Women event.  Social Media Women is a networking group based in Sydney.  They hold fantastic monthly events, with speakers from various industries sharing knowledge on how to work within social media / bring social media into your lives or…

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Market Research in a Social Media Landscape

This week (Tomorrow Night in fact) the wonderful Kate Tribe and I will be speaking at Social Media Women on Market Research in a Social Media Landscape. The presentation is designed to help small business and larger businesses who do not currently do market research understand a little bit about how Market Research works, how…

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Group rooms, our home away from home

In this business we spend A LOT of time in group rooms.  Some are great and some are not so great… and there are a number of others sitting in between that.  These are the top things I look for in a  group room – but I’d be interested in what other people are after:…

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