In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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AMSRS 2015: Collaboration is again key

Another highlight in my ever-growing list of highlights at the AMSRS conference, was Leigh Shaw’s presentation Where have all the insights gone? A few things that I took away to think about… 1. COLLABORATION IS KEY Unilever now only have 4 agencies on their roster, each ones experts in their own area.  But the key thing is…

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AMSRS 2015 Conference Workshop Wrap Up

Well, AMSRS 2015 is off to a flying start if yesterday’s workshops were anything to go by.  The only downside of the fantastic program AMSRS put together yesterday was that I couldn’t be in three places at once! I was lucky enough to chair the session entitled, Sharpening Your Skillset. This workshop allowed us to hear…

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Why are they ‘Traditional’ Focus Groups?

I’ve been doing a bit of reading lately – catching up with some Wendy Gordon, the blogs and also reading the sites of different agencies around the globe (what can I say, I’m a curious person – I own my ‘stickybeak’ tendencies). I’ve been pondering the way that many of us describe focus groups.  On…

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#MRX Reading List – March – April 2015

And then it was April!  Almost Mid-April…. In this post I’ve pulled together a few of the things I’ve been watching, reading and listening to in the past month or so.  I’d love to know if you’ve seen, read, heard them too and what you thought – or if you have any suggestions on what…

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Storytelling: Simplicity, Simplexity and Our Stories

As I mentioned, this year I am striving to understand how we, as researchers, can tell better stories. To start on my journey, I signed up for the AMSRS webinar with Andrew Vincent of Waves Research in the UK on Insight Simplicity. Lot’s of familiar names are signed in, so I’d be interested in hearing what you…

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Storytelling: Is 2015 the year of the Story?

If there’s one word I’m hearing with increasing regularity around the traps, it’s Storytelling. And, ‘well, good’ or ‘it’s about time’ are the two phrase that come to my mind every time I hear people talking about it. If there’s one thing I would like to focus on in 2015, it’s telling clearer, more concise…

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Working the room: Making the room set up work for you

“You can always tell a qualitative researcher, by the fact they reorganise the room as soon as they go in there” So the other night I went to do groups and I was faced with this…   Now, there are different schools of thought and different personal preferences on how we like to have our…

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