Research By Design

I’ve been really interested recently in the divergence of two fields that are very similar – ‘market research’ and ‘user or design’ research. To be honest, this has all taken me by surprise.  In about 2005, I sat through a presentation by a UX company.  It was horrible.  It was on the usability of a…

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In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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Group rooms, our home away from home

In this business we spend A LOT of time in group rooms.  Some are great and some are not so great… and there are a number of others sitting in between that.  These are the top things I look for in a  group room – but I’d be interested in what other people are after:…

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A moderators new best friend

I had a great time in the US, learnt so much that I’m pretty much overwhelmed and don’t know where to start when it comes to sharing it all.  So, I thought I would start with my new toy… the Livescribe pen…   Where do I start?  This pen is so clever, I can’t believe…

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#MRX Reading List – 28th July

Here I am, tail between my legs, with my long overdue updated reading list for the week (more like month… perhaps more!). There has been lots of great stuff out there in the twittersphere – but I’ve been hamstrung to some extent by mucking up my instapaper on my iPhone, thus losing the ability to…

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