Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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Could you travel without your laptop?

A couple of weeks ago I travelled to Melbourne over night for  focus groups.  I would normally bring my laptop with me on these types of trips – I am my only staff member, and work needs to be done when I’m not in the office.  What made this trip special was I decided to…

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Books to Read: Super Sad True Love Story

I am not a book reviewer.  However, I did want to write a short piece about this book for my blog.  This book is not related to research, it is not based in Australia, and it is a work of science fiction.  So for all intents and purposes, this doesn’t look like a book that…

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#MRX Reading List – 18th April

Another busy week here at WIPQR central – great to meet some new clients and hear from old friends again – we are really getting into the busy part of the year! (Yay!) Again, there have been some great links shared in twitter this week – from some funky infographics (I’m a fan, I just…

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Domesticate 2010

Last Thursday a great morning for me.  I had the pleasure of attending the TNS Australia Press Launch for their 2010 Domesticate study. I’ve been lucky enough to be involved in the Domesticate study for the past two years.  This is one of the most interesting and challenging studies I have the pleasure of working…

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