The end of the world as we know it

Doom. Gloom. Death. Destruction. “The world as we know it is no longer.”   “We’ll be out of jobs in ten years…  Maybe less.”   Urgh. Depressing. Over it. … And this frustrates me no end.  The market research world is changing / has changed, but let’s look a little wider.  It is not just…

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Research. Helping you to avoid being one of ‘those’ people

Have you ever found yourself reading a book where the author has summed things up so succinctly, so accurately and with so much pizzazz, that you find yourself nodding and agreeing out loud? … people have been looking at me very funny on public transport this week due to my constant agreement with John Steel’s, Truth,…

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The thing about networking

Networking.  Ya gotta do it.  It’s one of those things that people always talk about on careers days, or something your boss says is really important.  They’ve even created new, excellent means of doing it without even talking to people face-to-face (social networking anyone?).  But the one thing I’ve found growing up as a researcher…

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2012 QRCA Global Outreach Scholarships Open

I was lucky enough to receive this scholarship in 2011, and I can’t speak highly enough of the experience.   This is a fantastic opportunity for any qualitative researcher and I strongly recommend you apply.  I’m more than happy to chat to anyone who has questions about the application process or QRCA. – Victoria The Qualitative Research Consultants Association,…

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Help! I’m making a video!

Last week, I spent an exciting week learning how to use Sony Vegas.  Sony Vegas is video editing software, which I was using to edit footage of in-depth interviews I’d done a couple of weeks before. It’s been a while since I’ve done video outputs, but I’ve always found them fraught with disaster.  They are a real…

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A moderators new best friend

I had a great time in the US, learnt so much that I’m pretty much overwhelmed and don’t know where to start when it comes to sharing it all.  So, I thought I would start with my new toy… the Livescribe pen…   Where do I start?  This pen is so clever, I can’t believe…

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Careers Day Ideas – what are your suggestions?

As part of my involvement with the Australian Market and Social Research Society (AMSRS), I’ve been asked to present at a university careers day.  Now, for me, Market research wasn’t even a blip on my radar when I was university – but I’m looking forward to telling these students all the great things about market…

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Could you travel without your laptop?

A couple of weeks ago I travelled to Melbourne over night for  focus groups.  I would normally bring my laptop with me on these types of trips – I am my only staff member, and work needs to be done when I’m not in the office.  What made this trip special was I decided to…

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Semi-WHAT?-ics

A couple of weeks ago I attended a Winter School training course on Semiotics, run by the most excellent Susan Bell (you can find her here). She started the session with a video clip that I love, and had used before to ‘define semiotics’ BBT: Sheldon Explains Semiotics   I think Semiotics is a fascinating…

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