Research By Design

I’ve been really interested recently in the divergence of two fields that are very similar – ‘market research’ and ‘user or design’ research. To be honest, this has all taken me by surprise.  In about 2005, I sat through a presentation by a UX company.  It was horrible.  It was on the usability of a…

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In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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The Naughties – a decade of change for the #mrx industry

I started research in 2001.  As part of their 60th year, the AMSRS’ Research News has asked various researchers to summarise their experiences through the decades – below is the article I wrote summarising my first 10 years.  The Naughties….!    When Victoria Gamble started her research career in Brisbane in 2001, she was joining…

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AMSRS 2015: Collaboration is again key

Another highlight in my ever-growing list of highlights at the AMSRS conference, was Leigh Shaw’s presentation Where have all the insights gone? A few things that I took away to think about… 1. COLLABORATION IS KEY Unilever now only have 4 agencies on their roster, each ones experts in their own area.  But the key thing is…

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Why are they ‘Traditional’ Focus Groups?

I’ve been doing a bit of reading lately – catching up with some Wendy Gordon, the blogs and also reading the sites of different agencies around the globe (what can I say, I’m a curious person – I own my ‘stickybeak’ tendencies). I’ve been pondering the way that many of us describe focus groups.  On…

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#MRX Reading List – March – April 2015

And then it was April!  Almost Mid-April…. In this post I’ve pulled together a few of the things I’ve been watching, reading and listening to in the past month or so.  I’d love to know if you’ve seen, read, heard them too and what you thought – or if you have any suggestions on what…

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Working the room: Making the room set up work for you

“You can always tell a qualitative researcher, by the fact they reorganise the room as soon as they go in there” So the other night I went to do groups and I was faced with this…   Now, there are different schools of thought and different personal preferences on how we like to have our…

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New Beginnings

So, it’s 2015. The keen observer may note that my last blog post was from 2013.  I find it better not to dwell on these little details. I’ve been largely absent from blogging and tweeting and specifically MRX blogging and tweeting in the past couple of years, but 2015 will see me coming back to…

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