In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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#AMSRS2012 Conference wrap up

Wow.  Well that was a whirlwind!  AMSRS 2012 – it came, it saw, it conquered.   Here were my top 5 highlights: 1: The Keynotes! Simon Chadwick, Tom De Ruyck, David Bakken and Virtual Lenny Murphy shared their thoughts on the future of the industry.  There is a desire for researchers to become more agile, less…

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Stay-at-home Researcher – What I can’t live without

Are you a Stay At Home Researcher?  As I made my coffee this morning, I pondered the things that were really necessary for me to get through my day.  I thought I’d jot them down. 1. A really good alarm clock Coz their ain’t no boss wondering where you are if you don’t show up…

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Six tips for phone in-depth interviews

Over the last week (and this week for that matter), I’ve been working on a project involving a large number of phone in-depth interviews.  Now other #mrx bloggers, wiser and more articulate than I, may be able to give instructions on the best theoretical ways to conduct and analyse these interviews, but I thought I…

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Analogue reporting in a digital world

Writers block!  Analysis paralysis! Do you get it? Do you hate it?  How do you overcome it? I’ve been struggling with analysis paralysis a bit over the past few months.  Busy home life has led to a crowded mind – and when my mind is noisy I find it hard to get to that quiet…

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So you want to be a qualitative researcher?

You’re in your first few years as a researcher and you think – those quallies look like they have it pretty good.  They travel more than your average quant researcher, they seem to have fun toys to play with (play doh, collages, projective techniques), and sometimes they’re even able to come into work late! Well,…

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33 Ways to Stay Creative

Distracted on a Friday afternoon (why does that always happen? strange hey?)  and I’ve just stumbled across a beautiful tumblr blog of images called Gypsy Mess .  In no way research related, but so many gorgeous images, I can’t stop looking. They’ve included one image of this list of 33 ways to stay creative.  I’ve printed…

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The thing about networking

Networking.  Ya gotta do it.  It’s one of those things that people always talk about on careers days, or something your boss says is really important.  They’ve even created new, excellent means of doing it without even talking to people face-to-face (social networking anyone?).  But the one thing I’ve found growing up as a researcher…

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2012 QRCA Global Outreach Scholarships Open

I was lucky enough to receive this scholarship in 2011, and I can’t speak highly enough of the experience.   This is a fantastic opportunity for any qualitative researcher and I strongly recommend you apply.  I’m more than happy to chat to anyone who has questions about the application process or QRCA. – Victoria The Qualitative Research Consultants Association,…

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Ads we like

I’m currently studying Strategy Planning at AdSchool.  Homework last week was for everyone to bring in an ad they liked. Not surprisingly, the class brought in some great examples of advertising from around the world, which I thought I would share.  So here are a few of my favourites your enjoyment. Guardian Open Journalism: Three…

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