Using Qualitative Researchers to Build Empathy in Design

No matter the model of innovation you use, whether you call it design thinking, human-centered design or service design (or Norman) – whenever you start on the journey, you’ll start by building consumer or customer empathy. And we researchers know a thing or two about that. There’s seems to be a big disconnect between the…

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In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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AMSRS 2015 Conference Workshop Wrap Up

Well, AMSRS 2015 is off to a flying start if yesterday’s workshops were anything to go by.  The only downside of the fantastic program AMSRS put together yesterday was that I couldn’t be in three places at once! I was lucky enough to chair the session entitled, Sharpening Your Skillset. This workshop allowed us to hear…

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Working the room: Making the room set up work for you

“You can always tell a qualitative researcher, by the fact they reorganise the room as soon as they go in there” So the other night I went to do groups and I was faced with this…   Now, there are different schools of thought and different personal preferences on how we like to have our…

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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Stay-at-home Researcher – What I can’t live without

Are you a Stay At Home Researcher?  As I made my coffee this morning, I pondered the things that were really necessary for me to get through my day.  I thought I’d jot them down. 1. A really good alarm clock Coz their ain’t no boss wondering where you are if you don’t show up…

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Six tips for phone in-depth interviews

Over the last week (and this week for that matter), I’ve been working on a project involving a large number of phone in-depth interviews.  Now other #mrx bloggers, wiser and more articulate than I, may be able to give instructions on the best theoretical ways to conduct and analyse these interviews, but I thought I…

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Analogue reporting in a digital world

Writers block!  Analysis paralysis! Do you get it? Do you hate it?  How do you overcome it? I’ve been struggling with analysis paralysis a bit over the past few months.  Busy home life has led to a crowded mind – and when my mind is noisy I find it hard to get to that quiet…

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