Why I love twitter (or Twitter for #MRX 101)

I first joined twitter on 12th February 2009.   I set up an account with a username I’d picked based on a personal joke we had going in the office (it’s a long story, and one I suspect is not actually that funny in the retelling, so I will spare you here).  I probably picked the…

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Tell me who I am and where I belong

As we were driving along yesterday I noticed the new Maxibon campaign – advertising the ‘Revolutionary Man-Chew’. This campaign takes ‘maleness’ to new levels – creating new words to enter the lexicon of masculinity – the man-chew, chindominals, or my personal favourite jawceps.   It got me thinking about how the way we speak to…

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