In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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The Lost Post: Talking about BE

I was cleaning up my desktop this week and stumbled across this draft post I wrote about Behavioural Economics almost a year ago. Rather than re-write it, I thought I’d post it as is. Though now I’m seriously late to the party I think! ……. This week I’ve been thinking about Behavioural Economics. I feel…

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#MRX Reading List – March – April 2015

And then it was April!  Almost Mid-April…. In this post I’ve pulled together a few of the things I’ve been watching, reading and listening to in the past month or so.  I’d love to know if you’ve seen, read, heard them too and what you thought – or if you have any suggestions on what…

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