The Naughties – a decade of change for the #mrx industry

I started research in 2001.  As part of their 60th year, the AMSRS’ Research News has asked various researchers to summarise their experiences through the decades – below is the article I wrote summarising my first 10 years.  The Naughties….!    When Victoria Gamble started her research career in Brisbane in 2001, she was joining…

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AMSRS 2015: Collaboration is again key

Another highlight in my ever-growing list of highlights at the AMSRS conference, was Leigh Shaw’s presentation Where have all the insights gone? A few things that I took away to think about… 1. COLLABORATION IS KEY Unilever now only have 4 agencies on their roster, each ones experts in their own area.  But the key thing is…

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Justin Bieber / Big Data – same thing really!

At the AMSRS conference this year, I had the pleasure of moderating the twitter stream on the ‘big board’ – making sure that the bots and the spammers didn’t take things over.  (So if your tweet didn’t get up there, yes that was me – sorry) One of my personal highlights was the Big Data…

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AMSRS 2015: A Collection of Clever Quotes

One of the things I love about conferences, is the great quotes people use in their talks to illustrate points or provoke thought.  Here are a few of my favourites from AMSRS 2015*:   “The early bird catches the worm. But, the second mouse gets the cheese” – ….. “Don’t let yourself down” – Richie…

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AMSRS 2015: How to build your digital profile

I’m sitting here reflecting on the great time I had last week at the AMSRS Conference.  As a disclaimer, I should mention that I was on the committee that helped to organise the conference, so I might be a bit biased BUT, I really did have a great time and I really do think we…

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AMSRS 2015 Conference Workshop Wrap Up

Well, AMSRS 2015 is off to a flying start if yesterday’s workshops were anything to go by.  The only downside of the fantastic program AMSRS put together yesterday was that I couldn’t be in three places at once! I was lucky enough to chair the session entitled, Sharpening Your Skillset. This workshop allowed us to hear…

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AMSRS 2015: Power and the Passion Conference

Hello All, How’s your March going?  I love this time of year.  The industry picks up (does it ever slow down anymore?), we are getting close to roll into end of financial year, and momentum is building. We’re starting to plan for the rest of 2015.  I’m on the AMSRS conference committee again this year,…

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Storytelling: Simplicity, Simplexity and Our Stories

As I mentioned, this year I am striving to understand how we, as researchers, can tell better stories. To start on my journey, I signed up for the AMSRS webinar with Andrew Vincent of Waves Research in the UK on Insight Simplicity. Lot’s of familiar names are signed in, so I’d be interested in hearing what you…

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Welcome to 2013!

Dusting off the keyboard today and convincing my computer that today is indeed the first day back at work for 2013! Q3 & Q4 of 2012 seemed to rush past me at light speed.  It is fantastic to be busy and I’ve been honored to work with some great clients – both old and new…

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Privacy: Extinction or Evolution

Lateline presenter Emma Alberici plucked her out of the AMSRS conference crowd and put her on the spot when privacy issues came to the forefront of debate and she tweeted the following:       Here Victoria Gamble expands on ‘that tweet’.   I’m not a rule breaker. If there’s a rule, I like to follow it. If…

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