Research. Helping you to avoid being one of ‘those’ people

Have you ever found yourself reading a book where the author has summed things up so succinctly, so accurately and with so much pizzazz, that you find yourself nodding and agreeing out loud? … people have been looking at me very funny on public transport this week due to my constant agreement with John Steel’s, Truth,…

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Ads we like

I’m currently studying Strategy Planning at AdSchool.  Homework last week was for everyone to bring in an ad they liked. Not surprisingly, the class brought in some great examples of advertising from around the world, which I thought I would share.  So here are a few of my favourites your enjoyment. Guardian Open Journalism: Three…

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Apple Ads are just good, aren’t they

I’m sitting here working on a presentation for a tech company. Like in all consumer tech research you do at the moment, when we asked our participants what tech they were excited about, or were looking forward to, a lot of the chatter was about Apple. I am a bit of an Apple fan –…

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Air New Zealand does it again

I’ve just seen the great new safety video from Air NZ.  So great to see an airline consistently innovating and challenging the way things are done.  Enjoy! And let’s not forget some of the other great in flight videos from Air NZ… And commercials! as always – great stuff from Air NZ 🙂

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Tell me who I am and where I belong

As we were driving along yesterday I noticed the new Maxibon campaign – advertising the ‘Revolutionary Man-Chew’. This campaign takes ‘maleness’ to new levels – creating new words to enter the lexicon of masculinity – the man-chew, chindominals, or my personal favourite jawceps.   It got me thinking about how the way we speak to…

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