Ads we like

I’m currently studying Strategy Planning at AdSchool.  Homework last week was for everyone to bring in an ad they liked. Not surprisingly, the class brought in some great examples of advertising from around the world, which I thought I would share.  So here are a few of my favourites your enjoyment. Guardian Open Journalism: Three…

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…And so this is Christmas…

  The final Christmas countdown is on.  Deadlines are rushing towards us, holidays are being planned, presents wrapped – all hurtling forward at a frantic pace until December 23rd, when we can all utter a big sigh of relief, and go and enjoy our Christmas Breaks! Hope you all have a fantastic holiday period – wherever you may be!

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Why thank you Google, I’d love to think with you

Have you seen Think with Google? If you haven’t – quick, go! Check out Think with Google.  It’s like a great big candy store for market research kids!   On their Google+ page, Google describe Think with Google as…. In this world gone digital, the marketing industry is moving faster than ever before. At Think…

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A moderators new best friend

I had a great time in the US, learnt so much that I’m pretty much overwhelmed and don’t know where to start when it comes to sharing it all.  So, I thought I would start with my new toy… the Livescribe pen…   Where do I start?  This pen is so clever, I can’t believe…

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Careers Day Ideas – what are your suggestions?

As part of my involvement with the Australian Market and Social Research Society (AMSRS), I’ve been asked to present at a university careers day.  Now, for me, Market research wasn’t even a blip on my radar when I was university – but I’m looking forward to telling these students all the great things about market…

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Why I chose a bicycle for my Logo

Well, not really – but I stumbled across this bottle of wine in the store today and they had a great logic behind why they had a bike logo – which I’d love to steal! They say… “the bicycle symbolises our spirit of innovation, passion, commitment and respect for the environment, as well as our…

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Are we too connected?

Continuing on my theme of technology and freelancing related posts, I thought I would quickly share my most recent revelation about technology. I think I’m too connected… In the past, certain work tasks had their place.  We took calls and answered emails when we were in the office.  When we were out of the office,…

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Could you travel without your laptop?

A couple of weeks ago I travelled to Melbourne over night for  focus groups.  I would normally bring my laptop with me on these types of trips – I am my only staff member, and work needs to be done when I’m not in the office.  What made this trip special was I decided to…

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QRCA Global Outreach Scholarship

Just a quick post to share my exciting news. Later this year I will be traveling to Las Vegas to attend the QRCA annual conference. I’m honored to be receiving the QRCA’s Global Outreach Scholarship. I first heard about this opportunity through the AMSRS’ Independent Researchers group. It is a wonderful initiative – the scholarship…

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