Group rooms, our home away from home

In this business we spend A LOT of time in group rooms.  Some are great and some are not so great… and there are a number of others sitting in between that.  These are the top things I look for in a  group room – but I’d be interested in what other people are after:…

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How’s that end of financial year rush treating you?

In Australia, we’re heading to the end of financial year (June 30).  For us Aussie Market Researchers, this period is often one of the most hectic of the year – clients suddenly realise they have budget to spend that they may lose if it isn’t spent, deadlines speed up and with it, all those pesky…

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So you want to be a qualitative researcher?

You’re in your first few years as a researcher and you think – those quallies look like they have it pretty good.  They travel more than your average quant researcher, they seem to have fun toys to play with (play doh, collages, projective techniques), and sometimes they’re even able to come into work late! Well,…

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33 Ways to Stay Creative

Distracted on a Friday afternoon (why does that always happen? strange hey?)  and I’ve just stumbled across a beautiful tumblr blog of images called Gypsy Mess .  In no way research related, but so many gorgeous images, I can’t stop looking. They’ve included one image of this list of 33 ways to stay creative.  I’ve printed…

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The end of the world as we know it

Doom. Gloom. Death. Destruction. “The world as we know it is no longer.”   “We’ll be out of jobs in ten years…  Maybe less.”   Urgh. Depressing. Over it. … And this frustrates me no end.  The market research world is changing / has changed, but let’s look a little wider.  It is not just…

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Research. Helping you to avoid being one of ‘those’ people

Have you ever found yourself reading a book where the author has summed things up so succinctly, so accurately and with so much pizzazz, that you find yourself nodding and agreeing out loud? … people have been looking at me very funny on public transport this week due to my constant agreement with John Steel’s, Truth,…

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The thing about networking

Networking.  Ya gotta do it.  It’s one of those things that people always talk about on careers days, or something your boss says is really important.  They’ve even created new, excellent means of doing it without even talking to people face-to-face (social networking anyone?).  But the one thing I’ve found growing up as a researcher…

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A Qualitative Researcher’s travel kit

There’s a piece of paper that I have kept with me since my first job.  In my early years as a researcher, it was perhaps the most useful piece of paper I had – my list of ‘what to take’ when traveling for focus groups. Looking at it now, some parts are a little out…

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2012 QRCA Global Outreach Scholarships Open

I was lucky enough to receive this scholarship in 2011, and I can’t speak highly enough of the experience.   This is a fantastic opportunity for any qualitative researcher and I strongly recommend you apply.  I’m more than happy to chat to anyone who has questions about the application process or QRCA. – Victoria The Qualitative Research Consultants Association,…

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Help! I’m making a video!

Last week, I spent an exciting week learning how to use Sony Vegas.  Sony Vegas is video editing software, which I was using to edit footage of in-depth interviews I’d done a couple of weeks before. It’s been a while since I’ve done video outputs, but I’ve always found them fraught with disaster.  They are a real…

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