Welcome to 2013!

Dusting off the keyboard today and convincing my computer that today is indeed the first day back at work for 2013! Q3 & Q4 of 2012 seemed to rush past me at light speed.  It is fantastic to be busy and I’ve been honored to work with some great clients – both old and new…

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Privacy: Extinction or Evolution

Lateline presenter Emma Alberici plucked her out of the AMSRS conference crowd and put her on the spot when privacy issues came to the forefront of debate and she tweeted the following:       Here Victoria Gamble expands on ‘that tweet’.   I’m not a rule breaker. If there’s a rule, I like to follow it. If…

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#AMSRS2012 Conference wrap up

Wow.  Well that was a whirlwind!  AMSRS 2012 – it came, it saw, it conquered.   Here were my top 5 highlights: 1: The Keynotes! Simon Chadwick, Tom De Ruyck, David Bakken and Virtual Lenny Murphy shared their thoughts on the future of the industry.  There is a desire for researchers to become more agile, less…

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Sydney Business Month

The NSW Government has axed the successful September Small Business Month that annually attracted over 20,000 business owners to workshops where they learn how to grow their business and connect with each other. Sydney Business month has been set up, including 40 workshops with leading speakers in September to maintain this important initiative. They’re all…

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Stay-at-home Researcher – What I can’t live without

Are you a Stay At Home Researcher?  As I made my coffee this morning, I pondered the things that were really necessary for me to get through my day.  I thought I’d jot them down. 1. A really good alarm clock Coz their ain’t no boss wondering where you are if you don’t show up…

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Six tips for phone in-depth interviews

Over the last week (and this week for that matter), I’ve been working on a project involving a large number of phone in-depth interviews.  Now other #mrx bloggers, wiser and more articulate than I, may be able to give instructions on the best theoretical ways to conduct and analyse these interviews, but I thought I…

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Albert Einstein. The Pin Up Boy of Market Research

I think every industry needs a pin-up boy – and I think Market Researchers (like many others) – would probably like to claim Albert Einstein as their own. No, we’re not out there inventing the theory of relativity.  But, by golly, we like quoting his quotes to support everything we do! So here are a collection of Einstein…

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Social Media Women #MRX Event

Last Tuesday night I had the pleasure of presenting with Kate Tribe at Sydney’s Social Media Women event.  Social Media Women is a networking group based in Sydney.  They hold fantastic monthly events, with speakers from various industries sharing knowledge on how to work within social media / bring social media into your lives or…

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Market Research in a Social Media Landscape

This week (Tomorrow Night in fact) the wonderful Kate Tribe and I will be speaking at Social Media Women on Market Research in a Social Media Landscape. The presentation is designed to help small business and larger businesses who do not currently do market research understand a little bit about how Market Research works, how…

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Analogue reporting in a digital world

Writers block!  Analysis paralysis! Do you get it? Do you hate it?  How do you overcome it? I’ve been struggling with analysis paralysis a bit over the past few months.  Busy home life has led to a crowded mind – and when my mind is noisy I find it hard to get to that quiet…

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