AMSRS 2015: How to build your digital profile

I’m sitting here reflecting on the great time I had last week at the AMSRS Conference.  As a disclaimer, I should mention that I was on the committee that helped to organise the conference, so I might be a bit biased BUT, I really did have a great time and I really do think we…

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AMSRS 2015 Conference Workshop Wrap Up

Well, AMSRS 2015 is off to a flying start if yesterday’s workshops were anything to go by.  The only downside of the fantastic program AMSRS put together yesterday was that I couldn’t be in three places at once! I was lucky enough to chair the session entitled, Sharpening Your Skillset. This workshop allowed us to hear…

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Why are they ‘Traditional’ Focus Groups?

I’ve been doing a bit of reading lately – catching up with some Wendy Gordon, the blogs and also reading the sites of different agencies around the globe (what can I say, I’m a curious person – I own my ‘stickybeak’ tendencies). I’ve been pondering the way that many of us describe focus groups.  On…

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#MRX Reading List – March – April 2015

And then it was April!  Almost Mid-April…. In this post I’ve pulled together a few of the things I’ve been watching, reading and listening to in the past month or so.  I’d love to know if you’ve seen, read, heard them too and what you thought – or if you have any suggestions on what…

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AMSRS 2015: Power and the Passion Conference

Hello All, How’s your March going?  I love this time of year.  The industry picks up (does it ever slow down anymore?), we are getting close to roll into end of financial year, and momentum is building. We’re starting to plan for the rest of 2015.  I’m on the AMSRS conference committee again this year,…

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Storytelling: Simplicity, Simplexity and Our Stories

As I mentioned, this year I am striving to understand how we, as researchers, can tell better stories. To start on my journey, I signed up for the AMSRS webinar with Andrew Vincent of Waves Research in the UK on Insight Simplicity. Lot’s of familiar names are signed in, so I’d be interested in hearing what you…

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Storytelling: Is 2015 the year of the Story?

If there’s one word I’m hearing with increasing regularity around the traps, it’s Storytelling. And, ‘well, good’ or ‘it’s about time’ are the two phrase that come to my mind every time I hear people talking about it. If there’s one thing I would like to focus on in 2015, it’s telling clearer, more concise…

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Working the room: Making the room set up work for you

“You can always tell a qualitative researcher, by the fact they reorganise the room as soon as they go in there” So the other night I went to do groups and I was faced with this…   Now, there are different schools of thought and different personal preferences on how we like to have our…

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New Beginnings

So, it’s 2015. The keen observer may note that my last blog post was from 2013.  I find it better not to dwell on these little details. I’ve been largely absent from blogging and tweeting and specifically MRX blogging and tweeting in the past couple of years, but 2015 will see me coming back to…

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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