Here I am, tail between my legs, with my long overdue updated reading list for the week (more like month… perhaps more!).

There has been lots of great stuff out there in the twittersphere – but I’ve been hamstrung to some extent by mucking up my instapaper on my iPhone, thus losing the ability to save all the delicious links that are posted.  Lame excuse, but a true one.  Still, here are some of the things I’ve been reading over the past month that I thought were worth sharing.

Marketing Fairy Dust…. lovely post about how all too often marketing happens away from the business and without bringing the business on board.  Businesses apply the latest marketing ‘fad’, rather than adopting approaches that work across and collaborate with the entire business.  Also a very cute cartoon 🙂

A clients wish list… this was a great post over at Green Book by Edward Appleton a few weeks back, which challenges research suppliers to step up their game.  He throws down 7 challenges to research suppliers who wish to add more value – ranging from being concise, to the additional tip of ‘smarten up’ … food for thought…

From left field I have ‘X-Men: First Class’ reminds us we are all mutants now, an article in the LA Times which posits that X-Men has captured the public’s imagination because they “… incarnate what anthropologist and author Grant McCracken has called “plenitude,” or the “quickening speciation of social types.” No one is simply white or black, or even male or female, anymore; we revel in our ongoing mongrelization and hybridization.”  An interesting read…

Market Research & Marathons: You get out what you put in… from Chadwick Martin Bailey’s research blog.  I really enjoyed this post, where researcher Lynne Castronuovo talks about planning, and its importance in both research and in training for a marathon.  She suggests that researchers need to ” Make a plan – preferably one with a strong foundation and with the long view in mind – and have the discipline to stick with it.”.  Again, this is a nice analogy that challenges us all to make plans and stick to them.

Can you hear me now? Listening in Qualitative Research… this article is written on a topic close to my heart.  The article discusses the ‘listening’ that goes on in both face-to-face qual and bulletin board approaches and comes to some conclusions that may be surprising to some (and reinforcing existing beliefs to others, like me).  The author observes how participants in a recent study were much freer in their response in an online forum than in the face-to-face groups – they were more willing to disagree and more detailed in their answers… this is interesting reading for anyone who has questions about the merits of offline synchronous versus online asynchronous discussions

Well, that’s it from me – let me know what you think of these articles, or if there are any I’ve missed that you’d suggest I look at.  Otherwise, see you here next week