What a busy week! Aside from work, I’ve been running more and more and have decided to enter my first 4km running race on May 8th (Mother’s Day in Australia). My blog on Why I love twitter made it to Number 2 on Jeffrey Henning’s Research Round Up (which I’m pretty proud of) and what’s more, my paper on benefits and pitfalls of online qualitative has been accepted to the AMSRS conference in September.
Did I have time to read anything last week? Of course! And thanks to instapaper, I’ve now found a pretty efficient way to track all the interesting links you tweeps share. Some of the goodies I found this week included:
Facts and Figures
- A really interesting article from WARC on how the growth of smartphones and social networks are “fueling fundamental changes” in popular attitudes and media usage. This article had some great stats from the US market about technology usage and attitudes. I found it particularly interesting that “When given the choice to “eliminate” TV or their smartphone, 58% of subscribers kept the wireless handset, indicating the elevated status these gadgets increasingly enjoy.” – I think I would too! Hat tip to @EliasVeris for posting!
- Another interesting article from TNW Conference, entitled If working remotely is the new 9-5, Skype is the switchboard. I again enjoyed the handy stats posted in this study – good to hear that 75% of decision makers believe working remotely is acceptable, and 56% of decision makers believe that working remotely is more productive (good news for freelancer me!). The post references research done by Incites Research and commissioned by Skype. The survey took place in Q4 2010 among 1,000 technology-enabled professionals in the U.S., including 500 business end users and 500 technology decision makers across small, medium, and large size businesses.
- And finally, here’s a great title for you 3 Marketing Lessons From Charles Darwin. This post discusses the importance of recognising that consumers are changing and evolving, and that it is important that marketing adapts and changes with them (duh, I know – but keep with me). It also contains some handy facts and figures on tech ownership as well as some good diagrams and content – so whilst you might think the message is old news, it is always good to see different ways of expressing it!
- Loved, loved, loved also the post from UX Movement, entitled Want More Users and Customers? Stop Talking About Yourself. This article stressed the importance of ‘selling the benefits, not the product‘, and gave really great tips on how to improve your copy to make it more user oriented. Following on from my twitter post – I thought this was good advice for all!
- Also, in exciting news, one of my great research mentors Carolyn Childs has started blogging AND is starting her own business (I’m extremely excited about both these developments!). Her blog is a personal blog, rather than corporate focused – but this week she has written about her experiences trying to set up business banking in Australia. Some good food for thought in there – so I thought I would share with you all.
….and last but not least #MRX
- First in is Vovici, with an interesting post on The Tension between Research Reports and Presentations. The post was inspired by a workshop at 2011 AMA Applied Research Methods (“Writing Research Reports and Creating Presentation Structures that Work”) , and speaker Lawrence Gibson, a senior associate of Eric Marder Associates. With increased cuts to research budgets, these two documents have long been combined into one single deliverable – but I agree that in essence they serve two different purposes and should really be two separately designed documents. The post outlines the key differences between report and presentations and cautions the reader to create two separate documents with the reader and purpose in mind. I agree, but all two often this is not the case.
- And last, but definitely not least is Renee Murphy’s article Mining Conversations in Social Media for Qualitative Insights, featured in QRCA Views. This is an area of research that I am really very interested in, and it is great to see such a well written and thought out article on the topics. Murphy outlines 5 Key benefits of Social Media monitoring in the Qualitative Space as well as providing tips on choice of analytics tools, as well as the types of objectives where this is most suited. Fantastic stuff!
Anything else you saw this week that you think I’ve missed? Please let me know and post below.
Hope you have a good week ahead of you!!