Analogue reporting in a digital world

Writers block!  Analysis paralysis! Do you get it? Do you hate it?  How do you overcome it? I’ve been struggling with analysis paralysis a bit over the past few months.  Busy home life has led to a crowded mind – and when my mind is noisy I find it hard to get to that quiet…

Read More

Group rooms, our home away from home

In this business we spend A LOT of time in group rooms.  Some are great and some are not so great… and there are a number of others sitting in between that.  These are the top things I look for in a  group room – but I’d be interested in what other people are after:…

Read More

How’s that end of financial year rush treating you?

In Australia, we’re heading to the end of financial year (June 30).  For us Aussie Market Researchers, this period is often one of the most hectic of the year – clients suddenly realise they have budget to spend that they may lose if it isn’t spent, deadlines speed up and with it, all those pesky…

Read More

33 Ways to Stay Creative

Distracted on a Friday afternoon (why does that always happen? strange hey?)  and I’ve just stumbled across a beautiful tumblr blog of images called Gypsy Mess .  In no way research related, but so many gorgeous images, I can’t stop looking. They’ve included one image of this list of 33 ways to stay creative.  I’ve printed…

Read More

The end of the world as we know it

Doom. Gloom. Death. Destruction. “The world as we know it is no longer.”   “We’ll be out of jobs in ten years…  Maybe less.”   Urgh. Depressing. Over it. … And this frustrates me no end.  The market research world is changing / has changed, but let’s look a little wider.  It is not just…

Read More

Research. Helping you to avoid being one of ‘those’ people

Have you ever found yourself reading a book where the author has summed things up so succinctly, so accurately and with so much pizzazz, that you find yourself nodding and agreeing out loud? … people have been looking at me very funny on public transport this week due to my constant agreement with John Steel’s, Truth,…

Read More

The thing about networking

Networking.  Ya gotta do it.  It’s one of those things that people always talk about on careers days, or something your boss says is really important.  They’ve even created new, excellent means of doing it without even talking to people face-to-face (social networking anyone?).  But the one thing I’ve found growing up as a researcher…

Read More

Why thank you Google, I’d love to think with you

Have you seen Think with Google? If you haven’t – quick, go! Check out Think with Google.  It’s like a great big candy store for market research kids!   On their Google+ page, Google describe Think with Google as…. In this world gone digital, the marketing industry is moving faster than ever before. At Think…

Read More

A moderators new best friend

I had a great time in the US, learnt so much that I’m pretty much overwhelmed and don’t know where to start when it comes to sharing it all.  So, I thought I would start with my new toy… the Livescribe pen…   Where do I start?  This pen is so clever, I can’t believe…

Read More

Why I chose a bicycle for my Logo

Well, not really – but I stumbled across this bottle of wine in the store today and they had a great logic behind why they had a bike logo – which I’d love to steal! They say… “the bicycle symbolises our spirit of innovation, passion, commitment and respect for the environment, as well as our…

Read More