Research By Design

I’ve been really interested recently in the divergence of two fields that are very similar – ‘market research’ and ‘user or design’ research. To be honest, this has all taken me by surprise.  In about 2005, I sat through a presentation by a UX company.  It was horrible.  It was on the usability of a…

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In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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The Lost Post: Talking about BE

I was cleaning up my desktop this week and stumbled across this draft post I wrote about Behavioural Economics almost a year ago. Rather than re-write it, I thought I’d post it as is. Though now I’m seriously late to the party I think! ……. This week I’ve been thinking about Behavioural Economics. I feel…

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The Naughties – a decade of change for the #mrx industry

I started research in 2001.  As part of their 60th year, the AMSRS’ Research News has asked various researchers to summarise their experiences through the decades – below is the article I wrote summarising my first 10 years.  The Naughties….!    When Victoria Gamble started her research career in Brisbane in 2001, she was joining…

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Why are they ‘Traditional’ Focus Groups?

I’ve been doing a bit of reading lately – catching up with some Wendy Gordon, the blogs and also reading the sites of different agencies around the globe (what can I say, I’m a curious person – I own my ‘stickybeak’ tendencies). I’ve been pondering the way that many of us describe focus groups.  On…

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New Beginnings

So, it’s 2015. The keen observer may note that my last blog post was from 2013.  I find it better not to dwell on these little details. I’ve been largely absent from blogging and tweeting and specifically MRX blogging and tweeting in the past couple of years, but 2015 will see me coming back to…

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Welcome to 2013!

Dusting off the keyboard today and convincing my computer that today is indeed the first day back at work for 2013! Q3 & Q4 of 2012 seemed to rush past me at light speed.  It is fantastic to be busy and I’ve been honored to work with some great clients – both old and new…

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Sydney Business Month

The NSW Government has axed the successful September Small Business Month that annually attracted over 20,000 business owners to workshops where they learn how to grow their business and connect with each other. Sydney Business month has been set up, including 40 workshops with leading speakers in September to maintain this important initiative. They’re all…

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Stay-at-home Researcher – What I can’t live without

Are you a Stay At Home Researcher?  As I made my coffee this morning, I pondered the things that were really necessary for me to get through my day.  I thought I’d jot them down. 1. A really good alarm clock Coz their ain’t no boss wondering where you are if you don’t show up…

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