Books to Read: Super Sad True Love Story

I am not a book reviewer.  However, I did want to write a short piece about this book for my blog.  This book is not related to research, it is not based in Australia, and it is a work of science fiction.  So for all intents and purposes, this doesn’t look like a book that…

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Apple Ads are just good, aren’t they

I’m sitting here working on a presentation for a tech company. Like in all consumer tech research you do at the moment, when we asked our participants what tech they were excited about, or were looking forward to, a lot of the chatter was about Apple. I am a bit of an Apple fan –…

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More on twitter!

It was great to receive such positive feedback on my Twitter post last week.  People from all over the world have retweeted, or messaged me – which is so fantastic and exactly why I love twitter in the first place.  However, I also shared the post with a few of my non tweeting friends –…

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Air New Zealand does it again

I’ve just seen the great new safety video from Air NZ.  So great to see an airline consistently innovating and challenging the way things are done.  Enjoy! And let’s not forget some of the other great in flight videos from Air NZ… And commercials! as always – great stuff from Air NZ 🙂

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Domesticate 2010

Last Thursday a great morning for me.  I had the pleasure of attending the TNS Australia Press Launch for their 2010 Domesticate study. I’ve been lucky enough to be involved in the Domesticate study for the past two years.  This is one of the most interesting and challenging studies I have the pleasure of working…

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Tell me who I am and where I belong

As we were driving along yesterday I noticed the new Maxibon campaign – advertising the ‘Revolutionary Man-Chew’. This campaign takes ‘maleness’ to new levels – creating new words to enter the lexicon of masculinity – the man-chew, chindominals, or my personal favourite jawceps.   It got me thinking about how the way we speak to…

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