AMSRS 2015: How to build your digital profile

I’m sitting here reflecting on the great time I had last week at the AMSRS Conference.  As a disclaimer, I should mention that I was on the committee that helped to organise the conference, so I might be a bit biased BUT, I really did have a great time and I really do think we…

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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Social Media Women #MRX Event

Last Tuesday night I had the pleasure of presenting with Kate Tribe at Sydney’s Social Media Women event.  Social Media Women is a networking group based in Sydney.  They hold fantastic monthly events, with speakers from various industries sharing knowledge on how to work within social media / bring social media into your lives or…

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Market Research in a Social Media Landscape

This week (Tomorrow Night in fact) the wonderful Kate Tribe and I will be speaking at Social Media Women on Market Research in a Social Media Landscape. The presentation is designed to help small business and larger businesses who do not currently do market research understand a little bit about how Market Research works, how…

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More on twitter!

It was great to receive such positive feedback on my Twitter post last week.  People from all over the world have retweeted, or messaged me – which is so fantastic and exactly why I love twitter in the first place.  However, I also shared the post with a few of my non tweeting friends –…

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Why I love twitter (or Twitter for #MRX 101)

I first joined twitter on 12th February 2009.   I set up an account with a username I’d picked based on a personal joke we had going in the office (it’s a long story, and one I suspect is not actually that funny in the retelling, so I will spare you here).  I probably picked the…

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