How’s that end of financial year rush treating you?

In Australia, we’re heading to the end of financial year (June 30).  For us Aussie Market Researchers, this period is often one of the most hectic of the year – clients suddenly realise they have budget to spend that they may lose if it isn’t spent, deadlines speed up and with it, all those pesky…

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The end of the world as we know it

Doom. Gloom. Death. Destruction. “The world as we know it is no longer.”   “We’ll be out of jobs in ten years…  Maybe less.”   Urgh. Depressing. Over it. … And this frustrates me no end.  The market research world is changing / has changed, but let’s look a little wider.  It is not just…

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Research. Helping you to avoid being one of ‘those’ people

Have you ever found yourself reading a book where the author has summed things up so succinctly, so accurately and with so much pizzazz, that you find yourself nodding and agreeing out loud? … people have been looking at me very funny on public transport this week due to my constant agreement with John Steel’s, Truth,…

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A Qualitative Researcher’s travel kit

There’s a piece of paper that I have kept with me since my first job.  In my early years as a researcher, it was perhaps the most useful piece of paper I had – my list of ‘what to take’ when traveling for focus groups. Looking at it now, some parts are a little out…

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Help! I’m making a video!

Last week, I spent an exciting week learning how to use Sony Vegas.  Sony Vegas is video editing software, which I was using to edit footage of in-depth interviews I’d done a couple of weeks before. It’s been a while since I’ve done video outputs, but I’ve always found them fraught with disaster.  They are a real…

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Why thank you Google, I’d love to think with you

Have you seen Think with Google? If you haven’t – quick, go! Check out Think with Google.  It’s like a great big candy store for market research kids!   On their Google+ page, Google describe Think with Google as…. In this world gone digital, the marketing industry is moving faster than ever before. At Think…

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Careers Day Ideas – what are your suggestions?

As part of my involvement with the Australian Market and Social Research Society (AMSRS), I’ve been asked to present at a university careers day.  Now, for me, Market research wasn’t even a blip on my radar when I was university – but I’m looking forward to telling these students all the great things about market…

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Semi-WHAT?-ics

A couple of weeks ago I attended a Winter School training course on Semiotics, run by the most excellent Susan Bell (you can find her here). She started the session with a video clip that I love, and had used before to ‘define semiotics’ BBT: Sheldon Explains Semiotics   I think Semiotics is a fascinating…

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Curiouser & Curiouser: More on our paper for #AMSRS 2011 Conference

Over the past month or so, Jo Farquhar over at TNS Sydney and I have been putting the final touches on our paper and presentation on Online Qualitative Research for the AMSRS Curiouser & Curiouser Conference in September.  In the paper we’ve looked to provide some practical information around the ‘How to’s’ of Online Qual and what…

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