Research By Design

I’ve been really interested recently in the divergence of two fields that are very similar – ‘market research’ and ‘user or design’ research. To be honest, this has all taken me by surprise.  In about 2005, I sat through a presentation by a UX company.  It was horrible.  It was on the usability of a…

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In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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The Naughties – a decade of change for the #mrx industry

I started research in 2001.  As part of their 60th year, the AMSRS’ Research News has asked various researchers to summarise their experiences through the decades – below is the article I wrote summarising my first 10 years.  The Naughties….!    When Victoria Gamble started her research career in Brisbane in 2001, she was joining…

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Storytelling: Is 2015 the year of the Story?

If there’s one word I’m hearing with increasing regularity around the traps, it’s Storytelling. And, ‘well, good’ or ‘it’s about time’ are the two phrase that come to my mind every time I hear people talking about it. If there’s one thing I would like to focus on in 2015, it’s telling clearer, more concise…

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New Beginnings

So, it’s 2015. The keen observer may note that my last blog post was from 2013.  I find it better not to dwell on these little details. I’ve been largely absent from blogging and tweeting and specifically MRX blogging and tweeting in the past couple of years, but 2015 will see me coming back to…

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Qualitative Market Research Using Social Media: Is this closing the gap and bringing research to the participants?

It’s been a good ten years or more since the first online qualitative tools entered the market.  In that time we’ve seen this method innovate and change constantly as participants’ level of comfort communicating online has increased. Whilst initial adoption of the methodology was slow (at least in Australia), the introduction of MySpace, then Facebook…

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Privacy: Extinction or Evolution

Lateline presenter Emma Alberici plucked her out of the AMSRS conference crowd and put her on the spot when privacy issues came to the forefront of debate and she tweeted the following:       Here Victoria Gamble expands on ‘that tweet’.   I’m not a rule breaker. If there’s a rule, I like to follow it. If…

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#AMSRS2012 Conference wrap up

Wow.  Well that was a whirlwind!  AMSRS 2012 – it came, it saw, it conquered.   Here were my top 5 highlights: 1: The Keynotes! Simon Chadwick, Tom De Ruyck, David Bakken and Virtual Lenny Murphy shared their thoughts on the future of the industry.  There is a desire for researchers to become more agile, less…

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Albert Einstein. The Pin Up Boy of Market Research

I think every industry needs a pin-up boy – and I think Market Researchers (like many others) – would probably like to claim Albert Einstein as their own. No, we’re not out there inventing the theory of relativity.  But, by golly, we like quoting his quotes to support everything we do! So here are a collection of Einstein…

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Social Media Women #MRX Event

Last Tuesday night I had the pleasure of presenting with Kate Tribe at Sydney’s Social Media Women event.  Social Media Women is a networking group based in Sydney.  They hold fantastic monthly events, with speakers from various industries sharing knowledge on how to work within social media / bring social media into your lives or…

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