AMSRS 2015: Collaboration is again key

Another highlight in my ever-growing list of highlights at the AMSRS conference, was Leigh Shaw’s presentation Where have all the insights gone? A few things that I took away to think about… 1. COLLABORATION IS KEY Unilever now only have 4 agencies on their roster, each ones experts in their own area.  But the key thing is…

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Justin Bieber / Big Data – same thing really!

At the AMSRS conference this year, I had the pleasure of moderating the twitter stream on the ‘big board’ – making sure that the bots and the spammers didn’t take things over.  (So if your tweet didn’t get up there, yes that was me – sorry) One of my personal highlights was the Big Data…

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AMSRS 2015: A Collection of Clever Quotes

One of the things I love about conferences, is the great quotes people use in their talks to illustrate points or provoke thought.  Here are a few of my favourites from AMSRS 2015*:   “The early bird catches the worm. But, the second mouse gets the cheese” – ….. “Don’t let yourself down” – Richie…

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AMSRS 2015: How to build your digital profile

I’m sitting here reflecting on the great time I had last week at the AMSRS Conference.  As a disclaimer, I should mention that I was on the committee that helped to organise the conference, so I might be a bit biased BUT, I really did have a great time and I really do think we…

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AMSRS 2015 Conference Workshop Wrap Up

Well, AMSRS 2015 is off to a flying start if yesterday’s workshops were anything to go by.  The only downside of the fantastic program AMSRS put together yesterday was that I couldn’t be in three places at once! I was lucky enough to chair the session entitled, Sharpening Your Skillset. This workshop allowed us to hear…

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