The WIPQR weekly

I’ve taken the plunge and decided to start my own paper.li newspaper. To be honest, I’m not sure that these papers are the way to go. However, I did think it would be a nice way to share the things I’m seeing on twitter with my non-twitter friends and colleagues… So let me know what…

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Air New Zealand does it again

I’ve just seen the great new safety video from Air NZ.  So great to see an airline consistently innovating and challenging the way things are done.  Enjoy! And let’s not forget some of the other great in flight videos from Air NZ… And commercials! as always – great stuff from Air NZ 🙂

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Domesticate 2010

Last Thursday a great morning for me.  I had the pleasure of attending the TNS Australia Press Launch for their 2010 Domesticate study. I’ve been lucky enough to be involved in the Domesticate study for the past two years.  This is one of the most interesting and challenging studies I have the pleasure of working…

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Giving back

WIPQR has just made its first loan to KIVA. Kiva are a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of micro-finance institutions.  I’ll let Hungry Beast do the explaining for me (as they do so eloquently)   I was inspired by Kelly over at http://www.hellomister.com.au/, who…

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Tell me who I am and where I belong

As we were driving along yesterday I noticed the new Maxibon campaign – advertising the ‘Revolutionary Man-Chew’. This campaign takes ‘maleness’ to new levels – creating new words to enter the lexicon of masculinity – the man-chew, chindominals, or my personal favourite jawceps.   It got me thinking about how the way we speak to…

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