Research By Design

I’ve been really interested recently in the divergence of two fields that are very similar – ‘market research’ and ‘user or design’ research. To be honest, this has all taken me by surprise.  In about 2005, I sat through a presentation by a UX company.  It was horrible.  It was on the usability of a…

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Using Qualitative Researchers to Build Empathy in Design

No matter the model of innovation you use, whether you call it design thinking, human-centered design or service design (or Norman) – whenever you start on the journey, you’ll start by building consumer or customer empathy. And we researchers know a thing or two about that. There’s seems to be a big disconnect between the…

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In Defence of the Classics

There has been a lot of talk recently about the ‘death’ of focus groups.  They’re frequently criticised for being an out-dated methodology, surpassed by new innovations in technology and in methodology.  They’re seen as ‘too System 2’, too rational.  Not an accurate read on behaviour.  Subject to biases and social norming.  Clearly flawed and unusable….

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The Lost Post: Talking about BE

I was cleaning up my desktop this week and stumbled across this draft post I wrote about Behavioural Economics almost a year ago. Rather than re-write it, I thought I’d post it as is. Though now I’m seriously late to the party I think! ……. This week I’ve been thinking about Behavioural Economics. I feel…

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The Naughties – a decade of change for the #mrx industry

I started research in 2001.  As part of their 60th year, the AMSRS’ Research News has asked various researchers to summarise their experiences through the decades – below is the article I wrote summarising my first 10 years.  The Naughties….!    When Victoria Gamble started her research career in Brisbane in 2001, she was joining…

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AMSRS 2015: Collaboration is again key

Another highlight in my ever-growing list of highlights at the AMSRS conference, was Leigh Shaw’s presentation Where have all the insights gone? A few things that I took away to think about… 1. COLLABORATION IS KEY Unilever now only have 4 agencies on their roster, each ones experts in their own area.  But the key thing is…

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Justin Bieber / Big Data – same thing really!

At the AMSRS conference this year, I had the pleasure of moderating the twitter stream on the ‘big board’ – making sure that the bots and the spammers didn’t take things over.  (So if your tweet didn’t get up there, yes that was me – sorry) One of my personal highlights was the Big Data…

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AMSRS 2015: A Collection of Clever Quotes

One of the things I love about conferences, is the great quotes people use in their talks to illustrate points or provoke thought.  Here are a few of my favourites from AMSRS 2015*:   “The early bird catches the worm. But, the second mouse gets the cheese” – ….. “Don’t let yourself down” – Richie…

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